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Born and raised in Japan, itu’ came to Paris in June 2014 after a friend casually suggested it. As if he heard a voice from above, he quickly decided to make Paris his base and opened a store on Rue de Turenne in Le Marais in October of the same year.

As itu’ puts it, “Paris is like a goddess, or a mother. It feels as though it is enveloped in magnificent love. I’m happy that I can call Paris my base, and I hope to create and do things that are only possible here, in a city that the whole world is infatuated with.”