Concept

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Objects have power. Especially objects that you wear. These refer to clothes, shoes, and accessories that you carry around.

The human body carries immense energy in organs such as the brain and the heart, yet we aren’t always able to release it all. To fully release all of that energy in our brain and soul, we need external stimulation. This can be in the form of conversations with friends, communicating with family members, or work-related matters. Sometimes this stimulation comes from objects. In the 21st century, we are inundated with things all around us. I believe that the energy contained within those objects has a profound impact on our lives. itu’ creates, sells, and delivers objects to customers in order to open up their lives to infinite possibilities, through the energy contained in each object. Adorning clothes, shoes, and portable items, one brushstroke at a time. itu’ does this partly to create amazingly designed objects, but more so to infuse them with energy through each brushstroke. Every day, your mood is uplifted as you put each foot in the sneakers. As you pick up your usual bag, your brain is stimulated. And when somebody says to you “those sneakers look great” as you walk down the same old road, your heart leaps for joy. This is the kind of world that itu’ aims to create through his objects.